The name Truffula is inspired by the children’s story The Lorax, by Dr Seuss. In it, a character called the ‘Once-ler’ cuts down a Truffula tree to make a product, which he sells. Then he cuts down more and more Truffula trees and sells more products, soon building a lucrative business empire. But the Once-ler doesn’t care about the impact he is having on the environment, or plan for the future. So, when the last Truffula tree is gone, so is his business. It just wasn’t sustainable.